31 Editable Templates & Examples

An illustration of SWOT analysis presentation slides being held up by a hand.

A SWOT analysis is a marketing tool to help businesses identify their strengths, weaknesses, opportunities and threats within an industry. They can appear in a simple table or as a presentation to help pull together a marketing strategy.

To help you identify your own standing in your market, we’ve pulled together a list of 31 SWOT analysis templates for professionals. They’re formatted into multi-slide presentations, single-sheet worksheets or even infographics.

The best part? You can edit these SWOT analysis examples online, share them with your team or download them for free. Pick the SWOT template you like from the list below and start editing your template.

 

Template #1: Personal SWOT Analysis

A blue and yellow personal SWOT analysis template available in Visme.

The first template we’re going to explore is for a personal SWOT analysis. You can use this SWOT template when it’s time to review the state of your career, health or relationships.

On a personal level, you are more likely to succeed when you maximize your potential. You are also better off knowing aspects of life that are more challenging before they become big problems.

The personal SWOT analysis is a good way to get started with diagramming your personal development journey. Use this SWOT analysis template to map external factors and understand your internal strengths.

 

Template #2: SWOT Analysis Worksheet

A swot analysis worksheet template available to customize in Visme.

Not sure how to get started with your SWOT analysis? This worksheet template helps you by asking a few of the right questions for each section of the analysis.

You can easily fill this out online, or customize it with your brand colors and fonts and print it to fill out separately. This is also perfect for adding into a marketing plan document for added industry and competitive analysis.

 

Template #3: Business SWOT Analysis 

A blue and green business SWOT analysis template available in Visme.

The SWOT analysis is a powerful tool for businesses that need to embark on strategic planning for upcoming initiatives. The SWOT analysis template will help you take advantage of this powerful tool without wasting precious resources on design. 

When you need to analyze your company, a business SWOT analysis is a powerful tool. The SWOT diagram allows you to uncover insights about your company that will help you capture more market share.

Because the SWOT analysis is a versatile tool, you can utilize it to work within a large corporate company or a small business context.

 

Template #4: Customer Service SWOT Analysis

A customer service swot analysis template available to customize in Visme.

Match your SWOT analysis to your industry. With this template, we’ve used unique illustrations that help showcase what your business does, showing that you can be more creative with your SWOT analysis design if you prefer.

Customize this editable SWOT template to match your industry and your business offerings. Then input your own core strengths, internal weaknesses, external opportunities and threats.

 

Template #5: Hotel SWOT Analysis

A green and teal hotel SWOT analysis template available in Visme.

A SWOT analysis is a useful planning tool for improving business strategy when you are managing a hospitality business.

A SWOT matrix template can be beneficial when deciding whether to embark on a particular venture or strategy by visualizing the pros and cons. This ability to diagram the pros and cons of potential initiatives helps manage the internal factors in the hotel planning process.

Within a hotel context, the SWOT diagram helps buy new software, investing in new in-room amenities, investing in social media  or refurbishing your infrastructure. 

A crucial benefit a SWOT analysis can unlock for your hotel is the power of proactive action. Instead of reacting to challenges passively, a SWOT analysis helps you manage your hotel actively.

 

Template #6: Creative SWOT Analysis

A blue and red creative SWOT analysis template available in Visme.

As a creative, you can utilize a SWOT analysis diagram to brainstorm an action plan to take your career to a new level.

The SWOT analysis is a way to utilize self-analysis to improve your work. Additionally, the diagram helps you find a sense of direction in your business.

It’s easy to fall into habitual patterns and fail to innovate. With a SWOT analysis, you can bring new trends and opportunities to the forefront of your brainstorming process. 

Examples of new opportunities include new places to show your work, streamlined marketing practices or adding a new medium to your offerings.

 

Template #7: Restaurant SWOT Analysis

A restaurant swot analysis template available to customize in Visme.

SWOT analyses are perfect for any industry, including restaurants. Easily customize this creative SWOT template by adding in photos of your own menu dishes, match it to your brand and input your own restaurant’s industry information.

Opportunities here could be that there are no similar cuisines offered nearby, while threats could be that you’re walking into a saturated industry. Consider how you can make the most of each of these.

 

Template #8: Nonprofit SWOT Analysis

A nonprofit swot analysis template available to customize in Visme.

Even nonprofit organizations need a SWOT analysis to see if their mission makes sense at the time and place they’re starting out. Knowing the strengths and weaknesses of your up and coming organization can help you make a stronger impact in the market.

 

Template #9: School SWOT Analysis

A purple and pink school SWOT analysis template available in Visme.

When you manage a school’s operations as an administrator or executive, it’s vital to stay on top of all the moving parts. A school SWOT analysis will help you do your job exceptionally. 

A SWOT analysis is a useful tool for administrators who want to optimize the functioning of their schools. 

A SWOT analysis is a diagram that can inspire administrators, teachers and staff to study the tweaks they can make in day to day operations to improve their culture and results. Generally, a SWOT analysis is used in schools before an audit or assessment. 

The SWOT analysis is a practical way to study systems and procedures that exist within the organization.

 

Template #10: SWOT Analysis Infographic

A swot analysis infographic template available to customize in Visme.

This is a basic SWOT analysis infographic template that you can use for any business in any industry. Easily replace all of the existing content with strengths and opportunities that match your own business and the industry that you’re in.

 

Template #11: Nonprofit SWOT Analysis

A black and orange nonprofit SWOT analysis template available in Visme.

Strategic planning is a crucial function when it comes to building capacity for your non-profit. If your goal is to increase the impact and bring your mission statement to life, a SWOT analysis is a good investment of your time.

If you want to achieve your nonprofit’s mission statement, reviewing your existing strengths and identifying any obstacles to growth is crucial. 

A SWOT analysis is a structured tool to help you uncover insights and discover aspects of your organization that you had never considered.

 

Template #12: Data Science SWOT Analysis

A data science swot analysis template available to customize in Visme.

This data science SWOT analysis template shows just how creative you can get with your SWOT analysis template design. Add a stock photo to your background that’s relevant to what your business does to make it more unique.

 

Template #13: Consulting Firm SWOT Analysis

A black and brown consulting firm SWOT analysis template available in Visme.

In consulting firms, information and strategy are clear competitive advantages. This competitive advantage is why a well-done SWOT analysis is so valuable.

Imagine that you are creating a proposal for a client. You know the competition will be fierce for this account. What do you express to make sure the potential client knows all the things that set your firm apart? 

This need to have clarity when it comes to expressing what sets you apart is where the SWOT analysis can help your consulting firm.

 

Template #14: Personal SWOT Analysis

A personal swot analysis template available to customize in Visme.

It can even be a great idea to create a personal SWOT analysis when you’re working to build your personal brand. This can also be helpful when trying to find a job or improve your overall career performance. What are your strengths, and where can you improve?

 

Template #15: Cybersecurity SWOT Analysis

A blue and black cybersecurity SWOT analysis template available in Visme.

Cybersecurity firms are in the business of analyzing threats. This threat detection capability will help you bring some of those skills to bear with the SWOT analysis. 

As a Cybersecurity professional, you spend time thinking about security breaches and cyber attacks. Finding the time to think about the bigger picture of your business can prove challenging. This time scarcity problem is one reason that the SWOT analysis is so valuable. 

The SWOT matrix is a structured grid that allows you to uncover a lot of information quickly. 

This low time cost will help you find high leverage opportunities or fixes without setting you back when it comes to the rest of your workload.

 

Template #16: Retail SWOT Analysis

A blue, red and yellow retail SWOT analysis template available in Visme.

In the retail space, it can be challenging to stay ahead in a competitive marketplace. A SWOT analysis will help you deal with competitors and find creative ways to earn your customer’s loyalty. 

As a retail professional, knowing exactly what strategies to use to increase your revenue can be challenging. However, by using tools like the retail SWOT analysis, you can uncover new opportunities. 

You may learn things about your brand image or business processes that significantly impact your bottom line.

 

Template #17: Employee SWOT Analysis

An employee swot analysis template available to customize in Visme.

You can also create a SWOT analysis for your employees. If you’re evaluating their performance, consider doing so with a template like this one. Input their strengths, weaknesses and how you can help them improve.

 

Template #18: Ride Share SWOT Analysis

A ride share swot analysis template available to customize in Visme.

If you’re starting a new business, especially in a saturated industry, you absolutely need to create a SWOT analysis. This will help you find your unique angle so that you’re able to compete with already established brands in your marekt.

 

Template #19: HR SWOT Analysis

A grey and pink HR SWOT analysis template available in Visme.

As an HR professional, the discovery of more efficient business processes is precious to your business. Working through an HR SWOT analysis is one of the best ways to discover new opportunities to bring your organization value.

Whether you are developing or revising your department’s strategic plan, a SWOT analysis is an integral part of the process. Through diagramming the strengths, weaknesses, opportunities and threats to your organization, the process will generate insights into your next steps.

 

Template #20: SaaS SWOT Analysis

A saas swot analysis available to customize in Visme.

With your SaaS marketing strategy, you’ll want to create a SWOT analysis that allows you to figure out what makes your tool stand out amongst the rest. Include some unique opportunities for growth and your marketing angle that will get potential customers interested in your brand over the others.

 

Template #21: Marketing SWOT Analysis

A blue and green marketing SWOT analysis template available in Visme.

Marketing strategy is a mission-critical function for every business. When you sit down to check off the tasks on your to-do list, it’s easy to get lost in the daily grind. Utilizing a tool like a marketing SWOT analysis will help you stay connected with the big picture. 

The marketing SWOT analysis tool is a great way to get started with streamlining your marketing strategy.

When it comes to forging a marketing strategy for your campaigns, there is a ton of planning that goes into the process. A SWOT analysis will help you make sure all the potential opportunities your team can take advantage of are included in the process. 

Likewise, the SWOT diagram will help you ensure that any challenges your team needs to be aware of are addressed in each campaign.

 

Template #22: Digital Marketing SWOT Analysis

A digital marketing swot analysis template available to customize in Visme.

Take a page out of this SWOT analysis’s book and include a useful stat about your industry at the top. This will help you fill out the rest of your analysis and make sure you know exactly where you stand in the market.

 

Template #23: Web Development SWOT Analysis

A blue, white and red web development SWOT analysis template available in Visme.

Web development firms have many opportunities to grow their business in existing markets. Additionally, there may be hidden opportunities that are currently latent and unexplored. A SWOT analysis for your firm can help you explore both visible and hidden demand for your services.

Web startups can use a SWOT analysis to significant effect. You can utilize the diagram to determine how your firm is doing when it comes to customer service. Additionally, you can discover if there are marketing opportunities you can take advantage of in future campaigns.

 

Template #24: Ecommerce SWOT Analysis

An ecommerce swot analysis template available to customize in Visme.

Ecommerce brands also need a SWOT analysis. How unique are your products? What do your competition’s websites look like? How can you stand out? Talk about all of this and more when editing this SWOT analysis template.

 

Template #25: Startup SWOT Analysis

A red and orange startup SWOT analysis template available in Visme.

As a startup founder or early employee, you know about the potential of disruptive innovation. A SWOT analysis can reveal helpful insights that open new horizons of disruption and opportunity.

The benefit of a SWOT analysis for your startup is that it gives you the full picture. On the one hand, you can take a complete inventory of where you are right now. On the other, it can help you see what’s emerging for your startup in the future. 

As you are working through the process, consider all the aspects that make up your startup. Think of your strengths and any potential weaknesses. Make sure to take an inventory of all existing functions, including parts of your organization that may be neglected.

 

Template #26: Retail SWOT Analysis

A retail swot analysis template available to customize in Visme.

How can you make your retail store stand out from the crowd? A SWOT analysis can provide you with the details to ensure your store layout, prices, sales, discounts and more are perfectly in line with your industry and will target the right audience.

 

Template #27: Online Banking SWOT Analysis Template

An online banking swot analysis template available to customize in Visme.

As an online banking solution, there’s more and more noise each year. You need to create a SWOT analysis to understand the frustrations and pain points that many of your target customers have with their existing online banking.

Find out what your business can do to make online banking as easy as possible in your opportunities section and go for it. This is the best way to draw in a larger audience.

 

Template #28: Engineering SWOT Analysis

A white and green engineering SWOT analysis template available in Visme.

Engineering is a great field to utilize the SWOT analysis. The diagramming process can help make sure you are succeeding in crucial operational details. Additionally, these SWOT analysis templates can make sure you are not leaving any opportunities behind.

Project managers at engineering firms have two competing priorities. First, you have to make sure everything stays agile, on track and everyone is executing. On the other, you have to make space for creativity, strategy and making sure nothing gets stale. 

These competing priorities are why the SWOT analysis is so valuable for engineering teams. 

 

Template #29: Real Estate SWOT Analysis

A real estate swot analysis template available to customize in Visme.

The real estate industry also needs a SWOT analysis to determine what kind of market they’re in. Is it a good time to buy or sell? A SWOT analysis can help homeowners, home buyers and real estate agents figure that out.

 

Template #30: Cloud Solutions SWOT Analysis

A white and pink cloud solutions SWOT analysis template available in Visme.

As a cloud solutions firm, you sell a specialized and crucial product to your customers. A SWOT analysis can help you refine your messaging and grow your business. 

As a company manager or founder of a cloud service firm, it can feel like you always have new problems to solve. Whether it’s fixing inefficiencies or improving your services, there is still the potential to optimize. 

Using SWOT analysis, you can shift from reacting to problems as they happen to addressing things ahead of time. Using a cloud service SWOT analysis template is a great way to get started with the diagramming process. 

 

Template #31: Fashion Brand SWOT Analysis

A fashion brand swot analysis template available to customize in Visme.

As a fashion brand, you need to know what your competition is up to and what the state of your industry is so that you have the best chance at success. What makes your brand unique? What are the potential threats to your business? Having a clear understanding of where you stand can improve your chances at a successful business.

 

Ready to Design Your Own SWOT Analysis Online?

If you made it to this section of the article, you might already know that it is time to create a SWOT analysis with Visme. However, if you are unsure if it is time to get started, it is time to take the next step. 

Sign up for a free Visme account today and get started with your SWOT analysis. 

Samandishe (samandishe.com)

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