28 Press Release Templates to Use for Your Next Promotion

According to a recent survey, 63% of global respondents believe that press releases are the preferred medium of sharing news, with 44% of journalists saying it’s their most trusted source of brand-related information.

If you have decided to include press releases in your marketing strategy and are looking for customizable press release templates, you’ve come to the right place.

Below are 28 press release templates you can edit and download using Visme’s professional document creator. Simply choose a template and customize it according to your needs.


1 Tour Announcement Press Release Template

Does your band have an upcoming tour and do you want it to be standing only at the shows on your tour? Then it would be best if you promoted it as much and as often as possible. However, getting media attention in a larger market can be very difficult, especially if you are a newcomer.

This press release template can help you with this. It helps you contain all the information about the tour like the date, time, location, title, artist, band name and ticket price. And the best part is the template is wonderfully designed to attract journalists.

Customize this stunning template to create the ideal press release and promote your upcoming tour effectively.


2 New Player Press Release Template

Are you a sports organization announcing a new player who’s just signed with your team? Or did you just transfer a player before a new season begins? Then it’s great news to share with your fans.

For events like signing a new player to trading an existing one, your organization should share the information with media outlets, sports sites and fans. If you’re wondering how to do that perfectly, use this new player announcement press release template to make the process easier and quicker.


3 Partnership Press Release Template

Have you started collaborating with a partner that’s important to your business? Announce the great news by customizing this press release template and publishing it.

This partnership press release template can help you give an overview of the reason for the partnership, what the involved companies will bring to the table and how the partnership will affect the clients, industry and the community.

Furthermore, write about your mutual commitments, describe the projects you will be working on, add your branding, images, contact information, and more.


4 New CEO Press Release Template

No great business can be imagined without a successful team that works together to improve the overall performance. Therefore, recruiting and replacing personnel is one of the best business practices.

Communicating your organization’s message and position is crucial for improving your brand personality and brand awareness, and ultimately growing your business.

So, make the change in your team more impactful by sharing it with the world through media, especially when you hire a new CEO. Customize this eye-catching new CEO press release template to announce the great news.


5 Acquisition Press Release Template

If an organization is going through an acquisition, one big question is how to announce to the involved parties that the deal is taking place. Because when a company is sold or bought, it can have significant effects on employees, clients, customers, suppliers and other stakeholders.

Therefore, it is crucial to ensure that the messaging and transition planning are handled carefully and thoughtfully.

So, if your company is being acquired or acquiring a new company and you are looking for an effective way to spread the news, then this acquisition press release template is just right for you. The template will reduce your efforts and spending on an expensive press release distribution service.


6 Real Estate Press Release Template

Are you a real estate professional? Then creating a real estate press release is something that you need to master as part of an effective communication and marketing strategy. A press release can help you get added attention to every property you list if done well.

It’s a powerful way for you to reach the media and make it easier for your future clients to find you online to work with you. So, if you are not using press releases in your marketing strategy, you have this press release template as an opportunity to step up and utilize it in your business.


7 Political Press Release Template

There’s no match for press releases when it comes to building publicity for a newsworthy story.

So, suppose you have a story about your political party, such as a campaign launch, entry into a political race, candidate position statement or even a public apology. In any of those cases, a press release should be an integral part of your media kit.

Use this political press release template to get the media to report on your announcement. It will help you garner exactly the kind of media coverage you want.


8 Charity Press Release Template

Organizations that heavily rely on donations are becoming more sophisticated in how they share their stories and spread their message. So, if you do charity, it’s ideal for you too to reach a huge audience.

Keeping that in mind, we have crafted this charity press release that you can easily customize and use to get your message across.


9 Grand Opening Press Release Template

Publishing a press release for the opening of a new location will let your potential customers learn about your business. Whether you just opened a new location, opened for the first time or inaugurated your headquarters, press releases are the best way to share the news.

So, if you’re seeking the best way to promote your new restaurant, store, office, or grand opening, consider this grand opening press release template to share the news with the world.

Include all the information about your opening, such as the business name, location, date and time, photos and more to make the press release as engaging as possible.


10 New Hire Press Release Template

This new hire press release template is one of the most effective ways to inform the stakeholders, investors and other team members about the new executive.

So, did you just hire new talent and want to inform the media of this fact secure as many publications on this news as possible? Use our new hire press release template that you can personalize.

You can publish the press release in the press, news websites or internal portals of your company to get exposure.


11 Sports Press Release Template

Sports organizations write and publish press releases for various announcements like new players, changes in the venue and time, victory/failure announcements, training camps, trophies, new tournaments, team sponsors and many others — these are some of the most popular news releases that sports audience love.

And the best part is, journalists search for these types of press releases to cover them in their news. So, to grab the journalists’ attention to your sports press releases, give them such stories in a visually appealing form and simple layout like in the press release template above.


12 Artist Press Release Template

An artist press release template available to customize in Visme.

Many aspiring musicians struggle with writing newsworthy press releases that will grab their audience’s attention. Sometimes it becomes hard to write about your own achievements in a way that is appealing to the media. So, how will you get the word out about your artistic achievements?

Don’t assume that you have to pay for expensive ads. You can get exposure for free. Many news websites, digital magazines and other publications publish newsworthy stories they believe their readers will love.

This artist press release template will help you do that without making things difficult. It will not only gain attention but also assist you with branding.


13 Fire Department Press Release Template

Undoubtedly, fire departments do a great job that includes hazardous material incidents, emergency medical situations, high rescue angle and confined space rescue incidents, underwater rescue, and more. They risk their own lives to save ours.

Such works should be celebrated and appreciated with great joy. Use this press release template to let the community know about the great work of your department.


14 Police Press Release Template

Like the fire department, the police department also works day and night to prevent crime and disorder. Take a moment to share the great work of your police department using this press release template.


15 Amazon Product Press Release Template

Are you a product manager who just listed a new product on amazon? Then why not announce the finished product to help your future customers learn what problems your product solves, how current solutions fail and why the new product is better than the existing ones.

Customize the press release template above and replace it with your product description, branding, images and more to attract your audience.


16 TV Show Press Release Template

Do you have an upcoming TV show? Or did you make any changes to your existing show? Whatever the situation is, you must inform your audience about it.

And nothing can be better than this press release template that will help you inform your audience with all the crucial information such as runtime, casting, storyline and many others.


17 Fundraising Press Release Template

Are you looking for a powerful marketing tool to get significant exposure for your fundraising event? This fundraising press release template is just what you need. It will help you alert the media and the public that you are hosting a fundraising event.

In addition to advertising your event, press releases can intrigue the local media and gain more coverage, helping your community learn more about your cause.

However, journalists always don’t have space or time available to cover every fundraising event they get. You need to make your press release visually appealing and unique to improve your chances. To do so, use the template above.


18 Creative Press Release Template

As a creative professional, you have several choices for making money from your work. Whether you want to sell your work on online marketplaces or work with clients one-on-one, a robust promotional strategy is essential to grab the attention of your target audience.

Creating and publishing press releases is one of the best ways to do that. Use this creative press release template to grab media attention and share your work with the world.


19 Simple Press Release Template

You may have heard the great lines by Leonardo Da Vinci “Simplicity is the ultimate sophistication.” We tend to complicate rather than simplify, but simplicity in thoughts helps get clear ideas across to people.

Similarly, when it comes to marketing your business, simplicity always wins. Your audience will understand your brand faster, make it memorable, and ultimately make it easier to convert.

Keeping these points in mind, we have designed this press release template to help you get the word out about your business while keeping things simple.


20 Modern Press Release Template

There is hardly anyone who wants to read about exaggerated company information. Nor do clients nor customers appreciate reading a type of content filled with bolstered claims, cliches and overused words to describe the company message.

A modern press release isn’t that different from the other ones mentioned in this post. However, along with the contact information, headlines, quotes and further details, modern press releases feature new bells and whistles that make them easily digestible.

Just like the press release template above. Rather than doing too much, the template is concise and simply serves as a conduit for the readers to become interested in learning more.


21 Startup Press Release Template

According to U.S. Census Bureau, 51.3% of startups have a five-year survival rate. So, if you are a startup, you already know how much hard work is required to launch and run a startup successfully.

So, you have developed an amazing product or service; what to do now? You let the world know about it, that’s what. And getting press attention through press releases is one of the best ways to do that, which will attract journalists and media professionals to your company.

However, this may seem like a daunting task for those uncomfortable with writing. Use this attractive press release template to announce the opening of your new startup quickly.


22 Music Press Release Template

Have a new album or song ready for release? Use this music press release template to tell the world about this achievement. Add artist name, album name, date, location, track list and many more to your press release and publish it to gain media attention.

Furthermore, you can add other information such as a brief note about the artist, partners involved in the release, quotes, images and many more that journalists will appreciate.

So, if you want to publicize your music release, an upcoming tour or a music release but don’t have any PR professionals or top publicists on your team, then use this template and write your own music press release to get the word out.


23 Product Launch Press Release Template

Businesses use product launch press release templates to tell the media about the launch or introduction of a new product or service. This promotional material plays a critical role in the success of a product launch. Therefore, it should be appealing enough to attract the media and the public attention.

Your press release should include all details about the product, such as pricing, features, availability, etc. Use the stunning press release template above to get more media attention to your product launch.


24 Event Press Release Template

Is your company holding an event? Sending out a killer press release template is one way to make your event the talk of the town. Use the event press release template above and replace the event’s name, venue, organizer and additional information with yours, and you are ready to go.

Furthermore, if you have invited experts to your event, provide a brief description of their profiles. It will help journalists know whom they will be talking to while attending your event. Also, don’t forget to include the RSVP, as it will be highly unprofessional.

It doesn’t matter whether your event is close or open to the public; you can utilize a press release either way.


25 Book Press Release Template

Similar to the music press release, the job of a book press release is to convince journalists that your book is worth writing about. If you have published a book, publishing a press release is one of the best ways to secure publicity and get your book in front of the media.

However, book press releases require something extra: an excerpt from the book quotes from the latest reviews, the author’s bio and other critical information. Also, the design part of your press release plays a crucial role in making it publish-worthy.

And if you are not one of them who are gifted with both writing and designing skills, it can be challenging for you to create visually appalling press releases. Use the book press release template above to do so.


26 Nonprofit Press Release Template

Most nonprofits don’t realize that they should write and publish press releases to raise awareness for their events or cause. Also, some nonprofit organizations are intimidated because they don’t have the resources and expertise to publish press releases.

If you are any of them, this nonprofit press release template is just for you. Customize it to make it your own and start telling your story to gain publicity for your great cause.


27 Label Signing Press Release Template

Digital downloads and streaming have changed the relationship between artists and labels. Anyone can launch a music career with good music, gigging, and social media grit. Because getting signed means you already have a successful music career.

So, are you a musician with great musicians who have just got signed by a record label? Or an organization that signed a label with a great musician? Let the world know about your record company singing using this ready-to-use press release template.


28 Merger Press Release Template

Have you heard the phrase “the whole is greater than the sum of its parts?” If you have, you know that acquisition, merger, or partnership is a mutually beneficial strategy that can bring all the parties involved into the spotlight.

Thus, it is crucial to nail the press release to get a broader reach. If your company is going to merge into another and you want to share this news with the stakeholders, clients, investors, and other team members, publishing a press release is one of the best ways to get publicity.

Customize the template above to share critical business news with your community.


Design an Eye-Catching Press Release With Visme

Have you found the type of press release template you were looking for? Now it’s time to personalize it using the Visme’s online document editor, and then download or share it with your audience.

If you’re looking for more information regarding press releases and how they are used, check out the resources below:

Or, discover other useful templates for your business, such as media kits, proposals, reports, presentations and more in Visme’s template library with thousands of options across 40+ categories.

Samandishe (samandishe.com)

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