13 Effective Marketing Channels Your Brand Should Use

Wondering which marketing channels are the best for you?

Ideally, the answer depends on where your audience is the most active and which content formats they prefer to consume.

For instance, if your target customers are avid audiophiles, you’ll want to market to them using podcasting.

That said, having clarity about your marketing goals is also crucial. For example, ask yourself: do you want to raise brand awareness or build brand loyalty?

The answer to this also pretty much tells you which marketing channels you should explore.

The question now is: what options do you have? Choose from 13 of these most effective marketing channels that we dive into detail in this guide. Let’s go.

 

1 Social Media Marketing

More than half (53%) of the world’s population uses social media. Naturally, this makes it a strong marketing channel to reach your audience.

Interestingly, you can achieve several goals from it.

For example, you could use it for offering customer support, building a tightly-knit community, engaging your target audience and more.

Once you have your goals set, though, it’s essential you create a social media strategy to accomplish these goals. Have a plan to organically grow and engage your audience as well as try paid ads.

And while you’re at it, make sure you test multiple content formats. From short videos and branded GIFs to text-only posts or text and an image posts, try all formats until you find which resonates with your audience the most.

Thinking creating all that visual content is going to burn a hole in your time? Think again. With video and social media graphic templates, you can speed up production in no time.

Here’s one animated example from Samandishe’s bank of social media templates:

 

2 Content Marketing

Content marketing involves strategically creating and distributing content to attract, engage and convert readers into customers.

A proven approach to this marketing channel is using it to educate your audience. Not only does it assist you in building your authority in the field but it also grows brand awareness pretty quickly.

Want to make sure you ace content marketing? Start with talking to your target buyers to learn their pain points and the questions they’re asking related to your product/service.

From there, create a plan to answer these questions.

Keep in mind though: content creation isn’t the only requirement of this marketing channel. You’ll also need to work out how to distribute all the content you create.

This is the only way you can reach your audience. So make sure you list a few other marketing channels you’ll use to distribute the content you produce. Social media, Q&A platforms and email marketing are a few examples to this end.

One last tip: since content creation is a crowded space, you’ll need to identify how to stand out with your content.

An effective way is to create branded visuals such as infographics and blog graphics (learn how to create them below) for your content. Plus, when creating in-depth content like ebooks, whitepapers and lead magnets, make sure you take design into account too.

 

3 Search Engine Optimization (SEO)

68% of online experiences start with a search engine — mainly Google.

And SEO is the process of getting your website and content to rank in the search engines so your intended audience can find you.

It involves a number of moving pieces such as building links, mobile optimization, growing your domain authority, optimizing images for search and more.

The root of a successful SEO strategy, however, is creating valuable content for your audience that answers their questions as thoroughly as possible.

In fact, ranking on Google boils down to Expertise, Authority and Trust (EAT). Your website, blog, video and other visual content should reflect all three to be able to rank and grow your traffic.

 

4 Email Marketing

64% of small businesses leverage email marketing to reach their customers.

This makes sense as over four billion folks use email daily. In fact, the number is expected to go up to 4.6 billion by 2025 according to the same source.

Interestingly, email marketing not only helps engage your audience but it also helps you sell, build a community around your business and grow brand loyalty.

So how can you achieve all this and more? By taking a value-first approach.

That is, instead of sending sales-y emails, share educational content to engage your subscribers. As for selling, offer subscriber-only deals and discounts occasionally.

You can use email marketing to convert subscribers as well. Take a page from Grammarly’s email.

The AI editing software converts freemium users by sharing product-led content that teaches people how to use the app and what pro-features they can try.

For a successful email marketing strategy, start with the basics. Create a plan, decide an email schedule (helps set expectations) and design a newsletter template.

For the last, Samandishe’s got your back with pre-designed newsletter templates that you can use today:

 

5 Video Marketing

Not everyone in your audience prefers text-only content — lots prefer video content too. It’s why 86% of marketers are already using video in their marketing toolkit.

You don’t need to go all in into video marketing. Instead, you can create videos for your blog, newsletter and social media channels.

This way, you’ll be using video to win at other marketing channels.

However, you can try video marketing in full too. For example, create and focus on growing a YouTube or OTT channel.

Whatever strategy you decide to pursue, choose from various types of video to create including:

  • Live videos
  • Explainer videos
  • Bite-size tutorials
  • Animated videos
  • In-depth video guides
  • Screen recorded videos

Planning on growing a YouTube channel for your brand? Pick from 24 of these popular YouTube videos types.

As for how to make videos — Samandishe can help with its video templates and speed up production.

 

6 Omnichannel Marketing

This marketing channel involves using various channels that your audience uses to provide a uniform experience to them.

The plan is to use branded visuals and unified messaging to promote your business and offer customer support.

So how does such an omnichannel marketing plan help you? In a handful of ways, such as:

  • Grows your reach. Customers can find you on various channels and start identifying you right away.
  • Better brand trust. As customers see you on different channels they start trusting you better.
  • Increases your profit. With streamlined customer support, buyers can easily get their queries resolved, which grows your profit. Not to mention, the trust you establish with omnichannel marketing also increases sales.

For effective omnichannel marketing, you’ll need three main components.

One, a brand voice guideline that shows your brand personality. Make sure you document it so everyone on the team uses it consistently across channels.

Two, a visual brand identity. Again, document this. And make sure you design whatever marketing materials you create as per this identity.

Fortunately, in Samandishe, you don’t need to revisit your visual brand guidelines. Instead, you can save time by generating branded templates and documents using the Brand Wizard.

Use the Brand Wizard to generate a set of 30+ branded templates in minutes!Try It Now

Lastly, you’ll need a customer relationship management (CRM) tool that gives you a unified view of all your customer activity. This way, you can see customer behavior across channels and use the information to provide a consistent experience.

 

7 Community Marketing

Also known as community building, the approach works because it makes your target audience feel valued and part of a tribe.

The marketing channel helps you not only grow brand awareness and engagement but also instills a sense of brand loyalty.

By offering community-exclusive discounts and perks, you can also grow sales and repeat orders.

Take Glow Recipe, for example. They create content including tutorial videos and skin care recommendation quizzes to help their community with their skin care.

They also have a Glowipedia that helps customers search for exactly how to get their favorite look.

Plus, they also empower their women-based community with a Boss Babes interview series that features female entrepreneurs to inspire community members.

By creating all this content, the brand offers its customers more value than just cleansers and face masks.

For creating such a strong community, first identify a reason that encourages your target audience to join your community.

Once you have people joining, make your community worth the stay. And, finally, make it easy for community members to share the community so you can attract more people to it.

 

8 Word of Mouth Marketing

This involves getting others to talk about your brand, product or services.

Of course, there’s a natural way to do this and a strategic way to generate word of mouth buzz.

Having an awesome product or providing excellent customer service, for example, can encourage folks to talk about you on social media and other channels — in-person and online.

But while this type of organic word of mouth marketing can take some time to pick up, you can also be strategic.

One good way of doing this is by creating a tweetable onboarding process or Instagrammable product packaging.

FabFitFun, for example, uses the element of surprise in their subscription service to get people to talk about them on social media.

Another tactic is to do something unique such as what Dollar Shave Club did. They presented an old product (a shaving razor) in a new way by using a subscription service.

The best part that triggered word of mouth? Self-deprecating humor in an industry that’s littered with serious commercials. Their initial YouTube video, for example, earned them 12,000 customers within two days of going live.

 

 

9 Podcast Marketing

Like we said before, not all of your audience members prefer consuming content in the same format — say text.

So besides video, use podcasting to reach and convert them. In fact, in the US alone, 55% of the population has listened to a podcast.

To create a listeners-attracting podcast marketing plan though, start with understanding what interests your audience. This allows you to create a theme for your show and plan episodes that get attention.

You can always deliver insights in your episodes yourself or invite other subject matter experts to share their experiences. The latter comes with several perks.

For example, it gives you the opportunity to network and build relationships with industry experts. You can also tap into the expert’s audience as they share they’ll be joining their show with their audience.

Also, don’t forget to create a visually appealing podcast cover. Use Samandishe to create your podcast press kit with a template like this one:

 

10 Event Marketing

Both in-person and virtual event marketing have a lot of marketing potential.

With live, in-person events though, you’re mostly limited to goals like brand awareness, engagement and lead generation with less direct selling.

With virtual events such as with webinar marketing though, you can sell directly too. For instance, share a discount with participants that attend the session till the end.

You can also create more product-led sessions for customers, therefore, engaging them better and earning their loyalty.

When it comes to virtual events though, marketers commend live events. In fact, 68% of B2B marketers share live events to help them generate the most leads.

To succeed with event marketing, it’s crucial you put in work into planning the event, its content, who the speakers are going to be, how you’ll engage attendees and how you’ll get them to attend in the first place.

That said, don’t neglect the slides you create for your webinar presentation. With Samandishe’s ready-to-go presentation templates, you wouldn’t even need spend too much time in this area:

 

11 Affiliate Marketing

Affiliate marketing centers around partnering with different affiliates who are interested in your product (or their audience is interested in it) so they promote it for you.

81% of brands are already using affiliate marketing, which is proof enough for why you should invest in it too.

Ideally, it’s best to leverage this marketing channel on the side while you focus on other channels such as email and content marketing.

After all, it doesn’t require marketing work from you end. Just make sure you manage affiliates carefully though.

 

12 Network Marketing

Better known as networking, this marketing channel is perfect for small business owners and service providers such as consultants and freelancers.

Businesses can also leverage it by using employee advocacy. This involves encouraging your employees to build their brand on social media and other marketing channels where your audience hangs out.

As employees or your teammates build their networks, prompt them — even incentivize them — to share content you’re producing with their online circle. You can also encourage them to share stories of the work they’re doing.

All this raises awareness about your business as folks often look where people in their network work and learn from their first-hand stories too.

Take Gong, for example. Their Head of Content is active on LinkedIn along with several other employees:

 

13 Influencer Marketing

Finally, you can leverage this marketing channel to build trust and credibility with your audience.

Start with looking for creators or influencers who are a good fit for your brand. Think: who are the influencers and creators your audience already follows?

Then collaborate with them, paying them to review your product or talk about it authentically with their audience.

Here’s an example from Ahrefs pairing up with influencers for talking about their software:

Ahrefs isn’t alone in leveraging influencer partnerships — 18% of marketers are spending between $100,000 to $500,000 per year on influencer marketing.

 

Leverage New Marketing Channels for Your Business

Here’s hoping this post has got you excited about trying new marketing channels for your business.

When finalizing your marketing channels though, be sure to spend some time in strategic planning before you dive in.

Also, make sure you have all your marketing materials ready including infographics, videos, and social and blog graphics.

Want to start with creating visual content today? Try Samandishe for free and elevate your brand marketing with minimal effort.

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