50 Data Visualization Statistics That Prove Its Importance

50 Data Visualization Statistics That Prove Its Importance

Data visualization is one of the best ways to point a picture of the data being collected daily in the business world. It gives us a clear picture of the information by providing visual context.

To help you learn more about it, we’ve rounded up some crucial data visualization statistics. These statistics will help you understand how data visualization makes it easier for humans to identify patterns and trends within large data sets.

Whether you’re new to data visualization or an expert, we’re sure you’ll find something interesting and helpful in this post.

Let’s get started!

PS. Before jumping into data visualization statistics, learn more about data visualization and how it can help you get the most out of your research.

Table of Contents

General Data Visualization Statistics

Data Visualization Statistics On Brain Processing

Data Visualization Statistics On Its Effectiveness

Data Visualization Statistics On Marketing

Data Visualization Statistics On Business Growth

Data Visualization Statistics On Business Analytics


General Data Visualization Statistics

Made with Visme Infographic Maker

In this era of digitalization, data is everywhere. Even as you read this blog, your device stores a lot of unusable data. So, let’s start by learning how much data is out there in the digital world.

  1. We created 2.5 quintillion data bytes per day in 2020, and by 2025 it will become 463 exabytes of data per day
  2. An average person creates 1.7 MB of data per second
  3. According to expert predictions, 74 zettabytes of total data was in the world by the end of 2021 (IDC & Statista, 2020)

Below are the data units that will help you understand the data size we will discuss in this post.

Data units table

Now you might wonder how this massive amount of data is being generated. The below statistics will give you some insights.

  1. According to Internet Live Stats, the total internet traffic is 139,875 GB in one second.
  2. Though Google doesn’t share its search volume data, the Google Search Statistics by Internet Live Stats says that Google processes more than 90,000 searches every second, 7.7 billion per day and approximately 2.8 trillion searches per year.
  3. More than 500 hours of videos are being uploaded to YouTube every minute, that is 30,000 hours of video every hour and 720,000 hours of video every day. It will take you nearly 80 years to watch the videos uploaded to YouTube in an hour.
  4. 306.4 billion emails were sent by the users per day in 2020 from 293.6 billion in 2019.
  5. More than 100 billion messages were shared by WhatsApp users, making it the most media usage in 2020.
  6. 95 million photos and videos were shared on Instagram per day in 2021.
  7. According to Science Focus, Google, Facebook, Microsoft and Amazon store 1,200 petabytes of data.
  8. Google stores the most data on its servers, around 10 exabytes.

The branch of data visualization that deals with the representation of large data sets is called big data visualization. If your business handles a large amount of data, you can utilize the power of big data visualization to win more business.

Now that you understand the amount of data in the digital world, let’s dig deeper into data visualization statistics.


Data Visualization Statistics On Brain Processing

These statistics show that our brain processes visuals over any other type of information, helping businesses understand the importance of visual content marketing.

  1. Researchers in the Rochester review say that 50% of the human brain is used to process visual information.
  2. People can retain 65% of the information three days after watching an image with data compared to 10% of the information they hear.
  3. According to a study conducted by MIT, 90% of the information transmitted to our brain is visual.
  4. Furthermore, the study says that our brain can identify images seen for as little as 13 milliseconds.
  5. Another study shows that more than half (65%) of the human population are visual learners, indicating that most of us need to see information to retain it.

Visuals make communication faster and easier than written and verbal methods. The below statistics throw light on this statement.

  1. According to the University of Minnesota, the human brain processes visuals 60,000x faster than textual information, making visual communication remarkably valuable.

These vital data visualization statistics above might have helped you understand how data visualization helps our brain process information. Here are the 25 best data visualizations of 2020 that will help you learn more.


Data Visualization Statistics About Its Effectiveness

Now, let’s move on to some data that shows the effectiveness of data visualization.

Research conducted by Robert Horn at Stanford University on visual vs. verbal learning shows the effectiveness of data visualization.

  1. 64% of participants immediately decided to follow presentations that used an overview map.
  2. Groups using visual language experienced a 21% increase in their ability to reach consensus.
  3. The study further showed that visual language had been shown to shorten meetings by 24%.
  4. Visual language improved problem-solving effectiveness by 19% and produced 22% higher results in 13% less time.
  5. Moreover, written information is 70% more effective when combined with visuals and actions.

Infographics are one of the best examples of this type of data visualization. They combine textual information with stunning visuals to make it more engaging and memorable.

  1. People are 30 times more likely to read a high-quality infographic than a piece of information with plain text.

You can use Visme’s free online Infographic Maker to create eye-catching infographics without having any design experience. Here’s a video on how to create an infographic using Visme.

  1. Research conducted by brain researchers shows that people following directions with text and illustrations do 323% better than people following directions without illustrations.

Statistic on efficacy of data visualization

  1. People are 30% more likely to make payments faster when prompted by visuals.
  2. Visuals can increase learning and information retention by 78%.

Keeping that in mind, Visme comes with a wide range of animated illustrations, helping you make your content more engaging.

  1. The Wharton School of Business conducted a study on visual vs. verbal learning. Half of the participants were convinced by a purely verbal presentation. However, the number jumped to over two-thirds when they delivered a visual presentation.
  2. Presentations with visual aides are 43% more persuasive than those without. Presentations serve a similar purpose to infographics, with a large chunk of stunning design drawing attention to the text.

Create engaging presentations using Visme’s Presentation Maker easily. Below is a video to help you learn more about creating presentations in Visme.

  1. Researchers spent 39% less time finding crucial information in a document that includes visuals, colors and charts.
  2. Instructions with visuals create a 15% increase in productivity than instructions with only text.
  3. Finding the correct data takes 70% less time when the data is in color.
  4. Some researchers saw an 80% decrease in errors when using visuals to explain a task.


infographic statistics - 80% decrease in errors


Data Visualization Statistics On Marketing

Our brain processes countless amounts of data and 90% of them are visual; data visualization has become a boost in marketing analysis. It helps draw a clear picture of business performance.

With the availability of endless analytics and marketing tools like Google Analytics, Google Tag Manager, Google Trends and many others, businesses collect a huge amount of data about their audience.

This leads to the requirement of visualizing the data appropriately and turning them into actionable insights, making data visualization nothing but more and more critical in digital marketing.

Let’s take a look at some critical data visualization statistics about marketing.

  1. According to Marketer Jeff Bullas, articles with images get 94% more views than those without.

As a marketer, you already know that digital content is oversaturated, and the adoption of mobile internet is constantly increasing, making our attention span shorter than ever.

When you split up a body of text with some compelling visuals, the data you want to visualize becomes easier to digest.

  1. A report compiled by Social Media Today says 86% of businesses believe that visuals will be a crucial part of their marketing strategy in 2020-2021 and beyond.

Data visualization about its effectiveness

  1. The same study showed that 36% of the marketers used an online tool or graphic maker (like Visme) to create visual content.
  2. Another study says that the readership rate of content increases by 80% when it includes visuals like charts, graphs, images and color design.
  3. According to a survey called Defining Digital Experience by Content Square, 52% of brands have dedicated digital analytics and insights teams, and 44% have a dedicated data science team.
  4. 67% of those surveyed use the digital experience approach to create a clear customer experience vision.
  5. As a result, 74% of them are investing in digital experience specifically to build long-term customer loyalty.
  6. 42% of brands use heatmaps to analyze behavior across their web and mobile sales.
  7. 21% of brands are looking to adopt a behavioral analytics platform in the next two years.

Businesses are using data visualization tools more than ever as it gives them the best digital experience for customers and helps them stay ahead of the competition.


Data Visualization Statistics About Business Growth

So far, we have seen that data visualization is crucial for understanding complex data more effectively and efficiently, but how can it help you grow your business? So, let’s look at the data visualization statistics to learn how your business can benefit from it.

  1. The Wharton School of Business found that organizations can shorten their business meetings by 24% using data visualization.

This is probably why businesses use charts, maps, graphs, diagrams, and other data visualization types more than ever. Here are 32 data visualization types that you can use according to your needs.

Here’s an infographic that shows when to use different charts.

When to Use Different Charts Infographic
  1. Managers are 28% more likely to find timely information using visual data recovery tools than those who rely on reports and dashboards.
  2. Furthermore, 48% of them don’t need I.T. support while finding the data they work with.
  3. According to Brain & Company, companies that use data visualization are 5 times more likely to make faster decisions and 3x more likely to execute them than their competitors.
  4. Based on ROI case studies by Nucleus Research, analytics delivers the average benefit of $9.01 per dollar spent.
  5. The global data visualization industry is also expected to reach $19.20 billion by 2027 at a CAGR of 10.2%.

You might have already understood that you need to be able to understand and communicate data effectively to succeed in this data-driven society. So, here are 12 data visualization techniques for professionals that you can learn.


Data Visualization Statistics On Business Analytics

  1. A survey conducted by Forbes shows that more than 95% of businesses need to manage unstructured data, while more than 40% of companies say they do it frequently.
  2. A study conducted by Global Businesses shows that only 26% of the organizations use data visualization.
  3. Another market survey conducted by Sigma revealed that 39% of the attendees were not sure about the data-driven culture in organizations, and 46% admitted that they face challenges in delivering relevant data models due to a lack of domain expertise.

As a marketer, you might already know how vital brand storytelling is to communicating your company’s message to your audience. Data visualization can help you tell a captivating story about your brand.

While only the most prominent companies have been utilizing its power, it has become more understandable and available to small and medium businesses as well.

Data Storytelling Infographic

Feeling inspired? Learn more about the data visualization best practices and apply them to your business.

Moreover, with so much data accessible at your fingertips, it’s crucial to organize them into analyzable and actionable insights. If you manage various data sources, it can be difficult to visualize them appropriately.

Watch the video below to learn how to create charts and graphs using Visme and start visualizing your data right away.


Utilize the Power of Data Visualization

Hopefully, you enjoyed the data visualization statistics above and understood the importance of data visualization. If you are a business owner or marketer, your daily tasks might include handling a lot of data. And as we have discussed above, proper visualization is required to make the most of the data collected.

Use a data visualization tool like Visme that will help you represent your data in the most beautiful way possible. It comes with 30+ design widgets and a wide variety of data visualization templates that let you translate statistics and figures into stunning and meaningful visuals easily.

Sign-up for Visme today.

Samandishe (samandishe.com)

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