Sales is the lifeblood of any business, so you can’t afford to wing it. You either optimize your sales process or lose out to brands who do. As business growth and sales expert, Tiffani Bova puts it: “How you sell…
Wondering how to create a sales playbook that reps are a fan of? One that helps close more deals and increases team productivity? Creating one is no rocket science. In fact, with thorough planning, collaboration with subject matter experts and…
90% of B2B event planners admit that securing sponsors is one of the biggest challenges they face. For brands that regularly host events—whether in-person or virtual—event sponsorship can be a great help in funding the event and building B2B connections.…
Are you looking for a small business organizational chart that fits your business? Then you have come to the right place. A good organizational chart can give hierarchy and structure to your business, and can help your team perform to…
If the title of this article caught your eye, then you’ve probably been looking for information about user personas or user journey mapping techniques. Maybe you were looking for customer personas and customer journey mapping. Whichever is the case, you’ve…
Many projects fail to deliver the expected results and ultimately end up a disaster. According to McKinsey, 17% of IT projects fail and can threaten a company’s existence. Another survey shows 11% of agile projects fail and deliver nothing. Interestingly,…
According to a recent survey, 63% of global respondents believe that press releases are the preferred medium of sharing news, with 44% of journalists saying it’s their most trusted source of brand-related information. If you have decided to include press…
What do you get when you put a sales rep and a content manager in the same room? If there’s no one explaining to them how their jobs are intrinsically connected, they won’t get past small talk over a cup…
When you’re trying to send a professional business letter, sometimes those boring Microsoft Word templates just aren’t going to cut it. Word makes it difficult to create a branded letterhead, you don’t have the flexibility to design the document the…
Goal setting is an important and helpful practice, both for your personal and professional life. But if you struggle to achieve your goals, like many people do, it could be because you aren’t setting them correctly. By following some guidelines,…
