A solid marketing plan can take your business to new heights. It can help turn your business goals into reality by providing your team with direction, deadlines, actionable tactics and more. If you’ve never done this before, it’s completely understandable…
A SWOT analysis is a marketing tool to help businesses identify their strengths, weaknesses, opportunities and threats within an industry. They can appear in a simple table or as a presentation to help pull together a marketing strategy. To help…
Just like people, no two businesses are exactly the same. One key element that sets your company apart from others out there is your brand identity. Having a strong brand identity shapes how customers perceive your brand. It can make them choose…
Since you’re here, you might be struggling to achieve your personal, professional or company goals. And if you think an action plan is just what you need to help you create a clear path for reaching your goals, you’re absolutely…
Consulting templates are one of the most valuable resources in a consultant’s toolkit. For one, a suitable consulting template can streamline the deck-designing process, saving you precious time when choosing fonts and design elements. Visual templates can also help your…
White papers are a great way to educate readers and prospective customers on topics related to your business. They’re also useful for building authority and thought leadership in your industry, generating leads, and aiding your customers’ decision-making. In this post,…
Writing a proposal gives you the perfect opportunity to showcase why you or your business is right for the job a potential client is interested in. But without the right proposal template, knowing exactly what your proposal needs to say…
From simple falls to hazardous energy to machinery malfunctions, workplace incidents are more common than you might think. In some cases, consequences might be simple, such as a break in productivity. But other times, incidents could have outcomes that are…
Annual reviews are an excellent way for companies to gauge employees’ existing contributions and relay future expectations for the benefit of the company. If you’re looking to strengthen your brand’s performance appraisal process, we suggest you use ready-made annual review…
How well do you know your ideal customer? Smart marketers and business owners know that clearly defining the ideal customer is the key to high conversions. A survey conducted by ITSMA showed that 90% of the companies that use buyer…
