It might make sense to create whatever marketing materials you think will help your audience. But such a hotchpotch approach might get you a handful of readers — no leads though. The solution? Planning campaigns for each step of the…
Wondering which marketing channels are the best for you? Ideally, the answer depends on where your audience is the most active and which content formats they prefer to consume. For instance, if your target customers are avid audiophiles, you’ll want…
Instagram infographics are one of the most popular types of posts on the platform today — and if you haven’t gotten on top of this trend yet, it’s past time to start designing your own infographics to engage your followers.…
According to Content Marketing Institute’s 2021 B2B Content Marketing Report, 60% of the most successful marketers have a documented content marketing strategy. If you want to improve the success of your content marketing (or overall marketing in general), you need…
Have you ever read reviews online before making a purchase? Maybe you’ve followed a brand on social media because you appreciated the jokes and memes they posted. Or perhaps you couldn’t resist the newest product created by your favorite online…
