Design store Danish Design store has announced that it is selling “danish” designs in order to raise money for a children’s hospital.
The store, which specializes in bespoke items, has created a campaign to raise funds for the Children’s Hospital in Copenhagen, which will provide the Danish designer with a chance to work on a new design.
The Danish design company has also released a new ad for the campaign, which features the iconic Danish flag as it flies in the background.
“This is a chance for Danish designers to collaborate on new projects that are very important for us,” the store’s director, Henrik Fårdman, said in a statement.
“We hope this campaign will be successful.”
The campaign is being promoted through a series of social media posts and other ads, which are being shared by the store on its Facebook page.
The campaign has been met with mixed reactions.
Some people have been quick to criticize the store for selling a “dishonorable” product, while others are calling it a great opportunity to share a brand.
Fårdmen said the store has been inundated with requests for more information on the campaign.
“It is not something we thought about before but it has been great to share with the world,” he said.
“We have always been a store for the Danish culture and our aim is to create an environment where the Danish language is taught in schools, and we hope the campaign will give the Danish designers a chance.”