Designers who are seeking to cut costs, but want to keep their stores open longer may want to consider closing stores.
Many online retailers are closing their doors for good, and while the impact is hard to gauge, it could be a big blow to a design-focused community.
For instance, designer retailer DesignerShop has closed its doors for at least a year and a half.
And that was before a massive online sales spike that put the business under financial strain.
While most retailers have tried to reduce staff and costs, they’ve struggled to keep up with demand.
And the business has lost some of its customers to other online shops and e-commerce companies, leaving designers with fewer customers to attract.
The last two years have seen an uptick in the number of stores that have closed, with many of the closures taking place as designers continue to transition to other work, said Jason Sauer, the chief marketing officer for the designer store.
In a statement, the designer shop said the closing of the stores had impacted its business and the designers working there were impacted by the closing as well.
The stores will be converted into “design-specific retail spaces,” it said, and the store will remain open through September.
The designer store closed its storefront in June and its online store last month.
It said it has “a lot of work ahead of us,” adding that it was looking for ways to help other designers.
The online retailer’s closure is not surprising.
It has been a hard year for designers, said Kristin Hines, director of business development for the online designer store Creative Designers Union.
The business of designing is very tough.
We are really seeing it come to a point where we are not going to have much to do anymore,” Hines said.
For years, designers have relied on freelancers to help them sell their designs, but that hasn’t always been a reliable source of income.
The business has seen an upswing in online sales, especially in the last two weeks, as the holiday shopping season heats up.
A big part of the trend is that many designers don’t have the time or energy to write and proofread their designs.
That’s a problem, since the time it takes to create a design can be valuable to a designer.”
I do think that the last couple of years we have seen more and more designers who are taking a more creative approach to how they’re doing their business, so it’s really encouraging,” Hales said.”
There are definitely people who are not doing the work of designing for their own livelihoods.
“The online designer stores will also be closed to the public until January.
For those who want to see the stores reopened, there are some stores open now.
For example, Creative Designing Academy, the design school, has been open since March and will be open through January.