The color of your wallpaper is a big factor in your website’s aesthetic, but it’s not the only one.
The most common way of displaying an image is by using colors, and a recent study suggests that the way you display an image matters more than its type.
The findings, presented at the 2017 ACM SIGGRAPH conference in San Francisco, show that when using a common typeface, the color of an image can affect the overall appearance of the webpage.
To test this idea, the researchers used data from a survey of 1,852 people on the popular online bulletin board Reddit to determine how frequently users used the “red, white and blue” palette when creating their own website design.
For each of the 12 categories, participants were asked to choose a color, such as “red” for their homepage, “blue” for a homepage template, or “green” for the home page’s logo.
The color choice had no effect on whether the website’s layout was presented in a way that was visually appealing.
The researchers also asked participants to rate how appealing each color palette was to them.
When participants were presented with the blue and red palette, they preferred the blue, while when presented with white the same palette was preferred.
But the researchers found that the overall overall perceived aesthetic appeal of the colors was negatively correlated with the frequency with which participants used the blue palette.
The results, published in the journal PLOS ONE, showed that people who used the yellow and white palette were more likely to use the blue when choosing the homepage template.
“The result was not surprising given that yellow and red are considered ‘natural’ colors, while blue is a ‘glowy’ color,” said lead author Chris Poulin, a professor of computer science at Cornell University.
“This suggests that users prefer a palette that is less ‘glassy’ or ‘glowing’ to match their own aesthetic preferences.”
Although the research was small, the findings offer evidence that when choosing colors, users are more likely than the designers to use one of two colors for a website.
“Our findings suggest that when you use a common color for a design, it may not matter whether you’re using a standard font or a color scheme,” Pouyn wrote.
“You’ll still likely use the same colors in the end, but if your site’s aesthetics are more visually appealing, you might choose to use a palette.”
He added that the findings also suggest that designers should be aware of the effects of their color choices when designing websites.
“We hope that the study serves as a wake-up call for designers,” he said.
“It may be that your color choice has a significant effect on the overall aesthetics of your website.”